Museum of Brands Live Brief

For the Museum of Brands project, I nominated myself producer for our group because I know that I naturally fall into that role in a group project anyway. I’m glad I did this, as I think it helped speed things along.

For making the animation, I took the lead on animating the video footage from the workshop:

Whenever I have a fairly simple, straightforward shoot like this, I always think it’ll be really easy to just get in and do it without many issues, and I always turn out to be wrong. Well, for the first time ever, it actually did go smoothly.

I didn’t get the specific video footage I asked for, just the draft of the trailer, but I decided it would have to do because we didn’t have much time. I found a couple of shots I could style in the way we planned, but I had to adapt how I did it because of the angles they were sitting at. In the end, I was pretty pleased with the final result. I think using the text from some of the adverts I found makes more sense for the theme of ‘Gender in Advertising’ than just clothes alone. It was also the first time I’ve done this kind of stop motion animation with video footage, so I’m glad to have had that experience and add the technique to my own repertoire.

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